Privacy Policy

1. Information We Collect

Depending on how you interact with us, we may collect the following information.

Contact and Customer Information

• First and last name
• Email address and telephone number
• Service address, city and postal code
• Information about your plumbing needs
• Appointment and booking details
• Communications with our team
• Other information voluntarily provided when requesting services

Website and Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and device information
• Pages visited and website interactions
• Referral sources and advertising campaign information
• Cookie identifiers and similar tracking information

Some of this information may constitute personal information under applicable privacy laws.

2. How We Use Your Information

We collect and use personal information for purposes including:

• Responding to plumbing inquiries and service requests
• Scheduling appointments and providing plumbing services
• Communicating about bookings and service updates
• Maintaining customer and service records
• Improving website performance and usability
• Understanding how visitors find and use our website
• Measuring advertising campaign effectiveness
• Preventing fraud and maintaining website security
• Meeting applicable legal and business obligations

We limit our collection and use of personal information to purposes that are reasonable and appropriate for our business.

3. Cookies and Tracking Technologies

Our website uses cookies, pixels and similar technologies to support website functionality, understand visitor activity and measure advertising performance.

Essential Website Technologies

Technologies necessary for website operation, security, booking functionality and maintaining website preferences.

Website Analytics

We may use Google Analytics and related tools to understand website traffic, visitor interactions and website performance.

Advertising and Conversion Measurement

We use advertising measurement technologies that may include:

• Google Ads conversion tracking
• Meta Pixel (Facebook and Instagram)
• Meta Conversions API
• Google Tag Manager

These technologies help us understand whether advertising campaigns generate website visits, phone calls, inquiries and bookings.

Depending on the technology, information processed may include browser and device details, IP addresses, website interactions, cookie identifiers and conversion events.

Advertising partners may process information under their own privacy policies and applicable agreements.

4. Advertising Measurement and Customer Information

When a customer submits a service inquiry or booking request, we collect information needed to respond and arrange plumbing services.

Where permitted by applicable law and supported by appropriate consent, limited customer identifiers, such as email addresses or telephone numbers, may also be used for advertising conversion measurement.

Some advertising technologies use a process called hashing to transform identifiers before transmission.

Hashing provides an additional measure of protection but does not necessarily make personal information anonymous.

We do not require detailed descriptions of customers' plumbing problems to be transmitted to advertising platforms for conversion measurement.

5. Your Cookie and Privacy Choices

You can manage or restrict cookies through your browser settings.

Where available, you can also use the privacy controls provided on our website to manage optional tracking technologies.

You may contact us to ask questions about the collection, use or disclosure of your personal information, or to withdraw consent where applicable, subject to legal and contractual restrictions.

Disabling certain technologies may affect some website features.

Advertising Preferences

• Google Privacy and Advertising Controls
• Meta Privacy Center

These third-party controls do not replace any privacy choices we are required to provide directly.

6. Sharing Information With Service Providers

We may share personal information with trusted service providers when reasonably necessary to operate our business.

These may include providers of:

• Website hosting and technical support
• Customer booking and scheduling systems
• Customer communications
• Website analytics
• Advertising measurement
• Business administration and record management

We expect service providers handling personal information on our behalf to maintain appropriate confidentiality and security protections.

Some service providers may process or store information outside Canada, where it may be subject to the laws of another jurisdiction.

We may also disclose information where required or permitted by law.

7. Protecting Your Information

We take reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure or alteration.

Access to customer information is restricted according to business needs.

While we work to protect personal information, no website, electronic transmission or storage system can be guaranteed completely secure.

8. How Long We Keep Information

We retain personal information only as long as reasonably necessary to fulfill the purposes for which it was collected, meet legal obligations, maintain appropriate business records and resolve disputes.

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer required, we take reasonable steps to securely delete, destroy or anonymize it.

9. Your Privacy Rights

Subject to applicable law, you may request to:

• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Ask how your information is used or disclosed
• Withdraw consent for certain uses of your information
• Raise a privacy concern or complaint

We may need to verify your identity before processing certain requests.

10. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of independently operated third-party websites.

We encourage visitors to review their privacy policies before providing personal information.

11. Children's Privacy

Our website and plumbing services are intended for a general audience and are not directed toward children.

We do not knowingly collect personal information from children for advertising purposes.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website technologies, business practices or legal obligations.

Any changes will be published on this page with an updated revision date.